In recent years, affected by the international economy and environment, the connector market in Europe, America, and Japan has begun to slow down, while the connector market in China has shown an upward trend, becoming the fastest growing market for connectors in the world. Connectors are most used in the industry in 3C consumer electronics, communications, electrical appliances, automobiles, aerospace, military, and industrial fields. Among them, automotive connectors account for about 23% of the global connector market and are the largest market for connector applications; communication connectors account for about 21% of the global connector market and are the second largest market; consumer electronics and industrial fields account for More than 10% will become the third largest market for connector applications. Therefore, the automotive industry has a huge demand for connectors, and many 3C consumer connector companies have begun to transform into the field of automotive connectors.

TP Company is a small 3C consumer connector company that has been engaged in the connector design, development, production, manufacturing, assembly and sales of 3C products as a one-stop connector company. As the company continues to expand and grow, the consumer electronics industry can no longer satisfy the company’s future development. Therefore, after the company’s research and market analysis, the company decided to adjust its business strategy, not only involving the electronics industry, but also stepping up to enter the automotive connector field. The company has always been in the 3C consumer industry, and the quality system uses the IPD management system, while the quality management system in the automotive industry is APQP (Advanced Product Quality Planning). The biggest difference between APQP and IPD is: APQP carries out complete quality planning in advance, while IPD only carries out some simple R&D process management. Therefore, TP Company’s new product development and quality planning are very weak. In the early stage of new product development, due to product design and development, process design and development, and early product quality planning capabilities are seriously insufficient, resulting in the failure of the product to achieve manufacturability and mass production in the later stage. As a result, during the research and development process, many customers in the automobile industry were lost and all the initial investment was in vain, which caused heavy losses to the company and affected the company’s reputation. How to ensure TP Company’s early quality development and smooth progress in the automotive connector application market will become the most urgent problem for TP Company to solve.