In terms of intelligence and interconnectivity, smart cockpits have become a short-term solution for car companies to achieve product differentiation and a considerable return on investment. The iterative method of automotive products has developed from no iteration (single product life cycle) a hundred years ago to today’s platform iteration (single platform life cycle). With the continuous upgrade of consumer demand, the demand for in-vehicle scenarios, functions and services will increase significantly (especially from the field of consumer electronics to the field of travel), putting forward new demands for product iteration. At the same time, in the context of the global auto market entering the era of downward channel and stock competition, the satisfaction of the demand for intelligent cockpit will become the next focus of differentiation for car companies.